This January YATI hosted our annual Knowledge Exchange Conference for Public Health Professionals, engaging youth on tobacco prevention. This conference is always a hit and brings key topics to the forefront. For instance, some of the key and innovating topic areas were endgame strategy, plain and standardized packaging, and implications of Marijuana legalization for Tobacco Control. Two topics that really interested me were: working on tobacco with First Nations youth and young adults and with LGBTQ youth and young adults.
It was unbelievable to hear how tobacco industries target different audiences to sell their product despite the negative impacts it can have on them. We had very informative presentations by the McMaster university professor, Mike DeVillaer, regarding the emergence of Big Cannabis. We had a dinner party hosted by the Freeze the Industry where the theme was plain packaging. It is undeniable that the allowance of sharing knowledge has multiplied our power to fight tobacco control and Ontario and beyond Ontario.